- Help community graduate well-educated students at affordable cost
- Promote modern education offerings and delivery excellence
- Inspire students to pursue post-secondary education leading to different future professional careers to further develop society
- Create awareness among Jordanians of development of competence, importance of quality, and continuous improvement
- Attract, retain, and continuously develop distinguished work force (staff & faculty)
- Avoid any specific political or religious position yet stand up along Arabic and Islamic nations’ rights
